How Four Leading Businesses Optimized Real-Time Advertising Performance
When running scaled data workloads, advertising platforms frequently need to ingest terabytes or petabytes of fine-grained data each month about digital events like ad impressions or ad clicks- all while keeping costs in check.
Performance and cost requirements are even more stringent for platforms running workloads like ultra-low latency real-time bidding and ad serving. Ad tech companies have tens of milliseconds to respond to partners before they miss their chance to buy (or sell) an advertisement.
This eBook provides cases of how businesses have used AWS solutions for advertising platforms to significantly increase performance, decrease latency, avoid bottlenecks, and optimize costs.
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