Account Based Marketing

Identify the right target accounts by aligning ICP with business objectives and goals. We not only connect to your accounts who are not only just researching but are ready to buy. We go beyond attribution and segmentation information like firmographics and technographic to identify and define the right customers for you.

Build a list of high-value accounts that meets all the criteria of marketing qualified leads (MQL). We build the MQL based on several data points collated from disparate sources and map the accounts with criteria that are most likely to convert. We run different types of campaigns to suit the attributes of each account through relevant marketing channels.

Expand your set of target account lists across all tier companies. Different strategies and methods are used to reach a wider range of contacts with ICP attributes. One-on-one strategy, one-to-many strategy, small group, key accounts targeting, and GTM strategies – are all calibrated to align with the potential account’s buyer journey.

Analyze specific potential buyers using our firmographics and technographic insights. Get a holistic view of all the target accounts and refine them further to a hyper-targeted account list. While analyzing the accounts, we also go beyond the lead generation part. And try to analyze if there are upselling and cross-selling opportunities with the account.

Score all the accounts keeping all the key business insights in mind. Revenue, industry, technology stack, key investments, main competitors, growth history, and M&A. All these insights are handy to score the leads correctly and implement the right ABM strategies. All the accounts are ranked as best fit, fulfill most criteria with intent – and are prioritized accordingly.

Engage each account with our personalized campaigns. We craft content keeping in mind the specific attributes and needs of the account as per analysis and scoring. Content tactics and channels are used to capitalize on all the opportunities that accounts offer at different phases of their buyer journey.