An organized attempt to better understand the people in your organization and therefore enhance the employee experience is known as an employee listening strategy. It has been specifically created to collect suggestions and feedback from your employees in real-time during their employment.
Learning about the desires, issues, and other matters that matter to your people will help you respond to them as effectively as you can. This is the aim of an employee listening strategy. As a result, the company is better able to fulfil its objectives. 78 percent of businesses deploy several employee listening channels.
Here are 4 actionable tips for developing a solid employee listening strategy:
1. Identifying Key Stakeholders
As with any strategy you wish to create, you must first determine your main stakeholders and win their support. It’s likely that your employee listening approach will be unsuccessful without their full cooperation.
Who are those stakeholders, then? In addition to the HR division, which oversees the listening strategy, there are:
- The organization’s leadership and senior management
- IT department
- Legal advisory
- Line management
- Corporate communications
- Marketing department
- Other key stakeholders
2. Involving a Wider Workforce
An “employee” listening strategy is what it is called. However, it’s a good idea to also get opinions from people who aren’t your full-time workers. Consider freelancers, gig workers, independent contractors, etc. These kinds of contingent workers have played an increasingly significant role in the workforce in many firms and will continue to do so. As a result, we are advancing toward a more comprehensive definition and approach to a workforce.
To put it more simply: include your contract employees in your employee listening initiatives to enhance your overall people experience.
3. Implementing the Right Technology
You may need to add a few tools to your HR tech stack in order to conduct and analyze surveys, depending on the needs of your organization and your employee listening strategy. Consider the elements you require, such as real-time, dashboards, opportunities for surveys, a focus on DEIB or welfare, etc. After that, look for solutions that include those features.
4. Conducting In-Person or Virtual Focus Groups
You can supplement your survey data with qualitative feedback from employee focus groups. You can use them as the next step in your listening approach to go deeper into the problems discovered through surveys and:
- Give more in-depth explanations to highlight workplace trends and novel concepts.
- Discover your organization’s advantages and disadvantages, as well as strategies for addressing or enhancing them.
- Utilize qualitative information to paint a more complete picture of how your staff views your company.
- Give your employees one more chance to see that you value their opinions and are committed to enhancing their EX.
Employee listening has the potential to significantly enhance your EX. If done properly, it can help create a company that values its employees and gives them a sense of respect. a setting where staff members actively contribute to the company’s success. You can transform feedback into a useful tool for enhancing your workplace by putting a plan in place.